Books › Other books › Nonprofit Essentials: Major Gifts by Julia I. Walker (2006-04-07)

Nonprofit Essentials: Major Gifts by Julia I. Walker (2006-04-07)

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Book Nonprofit Essentials: Major Gifts by Julia I. Walker (2006-04-07)

Nonprofit Essentials: Major Gifts by Julia I. Walker (2006-04-07)

Available in PDF - DJVU Format | Nonprofit Essentials: Major Gifts by Julia I. Walker (2006-04-07).pdf


Original name book: Nonprofit Essentials: Major Gifts by Julia I. Walker (2006-04-07)

Pages: Unknown

Language: Unknown

Publisher: Wiley (1837)


Book details

Format *An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. *Report a Broken Link

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Category - Other books

Bestsellers rank - 1 Rating Star

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Customer Reviews
  • By NJA on December 23, 2015

    Indifferent, our prof made a mistake on syllabus for wrong book. But another Prof in same department uses this book, so it's obviously good.

  • By Miguel Dalmeida on January 31, 2014

    It is a different approach to the nonprofit organization theme and I find the book useful to my studies in this moment

  • By Jeff Lippincott on September 5, 2006

    Are you an executive director at a nonprofit? Are you a development director at a university or hospital? If so, then you should be aware of major gift fundraising and what is involved in doing it. If you don't know what it is about, then read this book and you will be up on it. The author has years of experience in a large university setting where major gift fundraising is the norm. She knows what she is talking about. And she does a very nice job presenting her knowledge in the form of this book.The book is delivered in an easy-to-read format, and includes case studies to show the challenges typically faced by fundraisers when seeking major gifts. What do I mean by "major gifts?" Gifts sought in the $10,000 and above range. Most of the time they are $20,000 or $50,000 or $100,000. And the successful major gift fundraisers like to brag about snaring large 6 figure gifts.What the book tells us about is how to build a major gift program. How to find the major gift donors and how to engage them so they will cough up the dough. It also describes how to cultivate those prospective donors and how to ask them for that big gift.Chapter 3 does a nice job covering the importance of a "strong" nonprofit board. What do I mean by "strong?" One whose members have big bucks, are willing to give some of those big bucks to the nonprofit, AND who have wealthy friends and acquaintances who also are willing to give some of their big bucks to the nonprofit.The author takes the reader from forming a major gift program to growing it as follows:1. ID and rate prospective donors2. Prepare the Case for Support (a document explaining to donors why to give)3. How to train volunteer fundraisers (including the board members)4. How to cultivate donors (from cheapies to generous major gift givers)5. How to solicit (how to make the ask)6. Recognition (always say thank you!)7. How to provide stewardship for the major giftThe book is wonderful. I highly recommend it for those wanting to take their nonprofit to a new level. 5 stars!

  • By D. C. Dreger on June 3, 2009

    Organizations that rely on events, mailings, grants and web pages for funding are missing out on the mega-potential of major gifts from individuals. As a fundraising consultant and capital campaigner, I can tell you from vast experience that huge goals will only be met by large gifts from concerned people who recognize the value of your cause. This book shows you the way to go.

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